The ‘millennials’ foster the growth of the Premium Gin in Colombia

The ‘millennials’ foster the growth of the Premium Gin in Colombia

Organic cacao beans and cacao powder in spoon

The generation well-known as “millenials” drink less alcohol than their parents. However, the latest report from the company Beefeater Gin affirms that young professionals, who are more oriented to seek out “authentic” labels and higher quality, are fostering Gin consumption.

According to The Drinks Business, British magazine specialized in spirits, the global consumption of alcohol decreased  in 2016, but the spirits consumption increased 4,4% in the same year.

Colombia is not the exception. Spirits consumption has increased in the recent years, and there are many opportunities in this field for British companies seeking to expand their business in Colombia. For more information, contact the Colombian British Chamber of Commerce.

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